Living on the street or in a shelter doesn’t carry a lot of glamour. An art director in Chicago, who chooses to remain anonymous, wanted to change this, and started the Urban Type Experiment. Each week, he introduced himself to a different homeless individual with a cardboard sign, and redesigned the sign using imagery and typography. He kept up with the individuals he helped and posted updates on his blog of his work and whether or not the signs had helped people raise more money or better their situation.
While the project is no longer active due to the art director moving out of Chicago, his blog and the stories on it are still available for viewing. His work was also featured in the Huffington Post and other news sites. Initiatives like the Urban Type Project are interesting ways to raise awareness, and try to make the day a little brighter for those who do not have a home. These project contribute beauty and creativity, thinking outside the box, and the standard cardboard sign.